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Social Commerce:
A Game-Changer for Malaysian SMEs in 2024

Small and medium-sized enterprises (SMEs) play a pivotal role in driving innovation and economic growth in Malaysia. Smartship Fulfillment, is an e-commerce solutions provider dedicated to supporting SMEs, we recognise the transformative potential of social commerce in propelling your business to new heights.

Social commerce is essential for Malaysian SMEs in 2024 and it can revolutionise the way you connect with customers and drive sales. Let’s consider the strategies and impact it can have on your business.

Let us transform your business with Social Commerce solutions

83.1% of Malaysians use social media
in January 2024.

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Connect to a
Connect to a huge digital consumer base

Malaysians in 2024 are always on, with over 80% of Internet users accessing social media for both their retail and social needs. This is a prime opportunity for SMEs to reach their target audience where they spend the most time. Social Commerce has broadened the reach of SMEs, integrating a user-friendly shopping experience into social media platforms audiences love such as Facebook, Instagram, and TikTok, taking mobile-driven engagement to the next level.

Increase conversion rates with
shoppable content

Making content shoppable was a game changer in an already short online sales cycle. It allowed for an even faster turnaround in the digital consumer journey. SMEs now have more opportunities to showcase their products and engage with customers in meaningful ways.

Interactive and visually compelling content that allows users to shop directly from their social feeds makes adding products to carts and transacting almost effortless. Browsing has turned into buying, and shoppable posts yield significantly higher conversion rates compared to traditional e-commerce channels as it eliminates the need for shoppers to leave the comfort of their feeds to make their purchase. If you have yet to leverage this valuable tool you might be missing out on a rapidly growing captive audience of millions.

Micro-influencers see a 6% engagement rate
on Instagram vs the 1.97% of macro influencers.

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Harness the power of
influencer marketing

Influencer marketing can be a cost-effective and impactful strategy for Malaysian SMEs to amplify their brand reach and credibility. Micro-influencers with their loyal and engaged following, are known to have a higher engagement rate than their macro counterpart. SMEs can effectively target their ideal customers and achieve a number of goals at the same time which include building brand awareness, increasing brand mentions, driving traffic to e-commerce platforms, generating leads & sales, ultimately fostering brand loyalty in a way that feels genuine and authentic.

Integrate easily with
e-commerce platforms

As e-commerce solutions providers, we understand the importance of providing SMEs with easy-to-use and integrated solutions that streamline their operations. Current technology has advanced to make it simpler than ever for SMEs to set up and manage their social commerce channels. With features like TikTok Shop, Instagram Shopping, and Facebook Marketplace, you can now showcase your products to a wider audience and drive traffic directly to your online stores, all within the familiar environment of social media.

Tiktok had 8.96 million users
in Malaysia in 2024

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The rise of TikTok commerce
in Malaysia

Tiktok is a powerhouse platform for social commerce amongst the younger demographics, as is evident in the increase of transactions and live shopping in recent years. With over 8.96 million Malaysia alone which is steadily growing, TikTok presents SMEs with a unique opportunity to tap into a highly engaged audience which spends significant amounts of time on the app.

TikTok’s algorithm-driven feed and viral nature means that even content from business has the potential to reach highly receptive users who are already interested in similar products. On TikTok, content is king and an entertaining product reel can be easily reshared among users, making it ideal for showcasing products in an engaging and entertaining way, driving both brand awareness and conversions.

As TikTok continues to grow in popularity, SMEs that embrace TikTok commerce stand to gain a competitive edge in Malaysia’s dynamic e-commerce landscape.

Social commerce industry in Malaysia
is expected to grow by 31.1% on annual basis

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How to optimise your business
for social commerce

The dizzying and interactive nature of social media is both a blessing and a challenge. Businesses need to make sure their checkout process is as seamless and easy as possible so that customers are not distracted by the next shiny viral reel or funny animal video.

Social Commerce for Malaysian Businesses | SmartShip Fulfillment